Total Ad Spend
Total Revenue Generated
DTC Brands Scaled
( Google Ads & Meta )
Scaled a Skincare Brand to $400K (+184%) in 90 days
( Google Ads & Meta )
Scaled a US Fine Jewelry Brand to $187K in 5 Months
( Google Ads & TikTok & Snapchat )
Scaling a DTC Brand From 0 to 1.12M SAR
( Google Ads, TikTok & Snapchat )
Scaled a KSA Footwear Brand to 1.6M SAR
I’ll be straight with you: I don't optimize for vanity metrics
My core focus is on the numbers that actually keep the lights on:
Net Profit, Sustainable Growth, and maximizing LTV
The era of hacking algorithms is over
True scaling requires a solid blend of unit economics, deep consumer psychology, and a predictable system
Here is exactly how I approach growth:
You can’t scale a broken business. Before spending a single dollar on ads, we audit the numbers. Are your margins healthy? Is the offer actually converting? We refine the offering until it becomes a 'no-brainer' for your market. Once the math makes sense, we have the leverage to outspend competitors profitably.
People buy because they feel understood, not because of an algorithm. We dive deep into customer avatars to uncover real pain points. By systematically testing angles, hooks, and formats, we let the data dictate what works, finding the exact messaging that drives high-intent traffic.
When we identify winning variables, we don't just sit back. We incrementally push budgets to acquire maximum market share. The goal is aggressive but calculated growth—ensuring predictable returns while fiercely protecting your profit margins at higher spends.
Acquisition is expensive; retention is where true profitability lies. My scope goes beyond the initial ad click. I analyze your funnel and post-purchase journey to identify drop-offs. By optimizing the customer experience and implementing strong backend retention loops, we turn one-time buyers into high-LTV loyalists.